Carpe Diem: Process
OBJECTIVE: The objective of this brief was to take a previously published book and redesign the publication, with the goal of improving the original design.
PROCESS: This project started with examining the original book – Congratulations, By The Way by George Saunders – and finding where there was space to improve on the initial design. I found that space by adding more written content, changing it from a short book featuring only one speech, to a slightly more fleshed out illustrated book with more speeches for the reader. This meant that the book was still quite a quick read, but had more opportunity for a quirky and fun design.
DESIGN SOLUTION: The final design solution was of a proposed publication featuring six commencement speeches from around the world, expanding on the initial book that only had one speech. The final design is whimsical and bright, featuring collages created by Eugenia Loli, intended to inspire young graduates.