Hot Pepper Property: Process
OBJECTIVE: The objective of this brief was to create an identity for a new property development company that strives to be environmentally aware and sustainable.
PROCESS: I was tasked to create a logo, website and stationery set that encapsulates the company's environmental awareness, with a strong brand personality that channels the Directors individuality. Factoring the nature of the company, as well as its mission statement, I created a logo that was born from housing plans, land subdivisions and subtly referenced a chilli.
DESIGN SOLUTION: The final design solution centres the feel of the brand on textures that can be found in homes and in nature, a show of environmental awareness that is both intelligent and unique.